The farmworkers in Immokalee know this type of treatment first hand all too well. The pressure created by the SEIU/ CIW contingent got the message through to the building manager; they agreed to a meeting later the same day with the aggreived workers.

We decided to see if we would have the same luck in conveying a similar message to McDonald's -- work with the farmworkers directly to address their greivances in the fields from which McD's sources their tomatoes.

So, we took our noisy little protest down the street to outside of a McDonald's. No such luck here. Even the "men in khakis" to whom we have become accostomed over the course of the tour weren't visible at this McDonald's recessed inside of a corporate office building.

From Indianapolis it was off across the flat lands of Indiana to Urbana Champaign and a community of activists and who have been able to create a space to tell the stories that don't usually make it into the mainstream media by harnessing tools including low-power radio and a community-wide wireless access network.

Atop the UC Independent Media Center, this tower (from a photo taken at the November radio barnraising of Radio Free Urbana by the Truth Tour's intrepid photographer JJ Tiziou), is reminiscent of the radio tower gracing the skies above Immokalee. Both were erected by a team of people committed to taking back the airwaves from commercial media interests with the assitance of the Prometheus Radio Project.

photo: JJ Tiziou

But Truth Tour participant Eucevio Rodriguez is no stranger to community media, being a DJ himself on the CIW's very own radio station, Radio Conciencia.

A simultaneous interview took place across town with WEFT, another community station serving the Urbana-Champaign area. On Mediageek, Paul Riismander's, show the CIW discussed the importance of community media to the success of the Taco Bell campaign and the future of the campaign for fair food.

To hear the program, visit Mediageek's site by clicking here.