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Use these tools to bring the Taco Bell boycott
to your own community:
Action
Alert
a concise explanation of
the boycott with contact info for TB
Sample
Press Releases
use them as a model for your own actions
at home
E-mail
Petition
send an email to Emil (Emil Brolick, TB's CEO)
Flyers
post 'em everywhere, they really do work
CIW
Listserve
join and stay updated on boycott
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Coalition of
Immokalee Workers
The CIW is spear- heading the
Taco Bell boycott. To learn more about the history of the Coalition,
go to the
CIW site now.
At the CIW site, you'll find all
the non-Taco Bell info on the Coalition, including recent CIW
campaigns, Press Archives, Photo
Galleries, and more!
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2002 "YEAR OF THE WORKER" PARTY
IN IMMOKALEE
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The CIW's annual "Year of the Worker" party was a HUGE
success this year, as CIW members gathered to celebrate what is
sure to be a year of important victories in the Taco Bell boycott
campaign, as well as to build momentum for the "Taco Bell
Truth Tour"! More than 1,500 gathered over the course of
the day-long party -- check out the photos below for an idea of
how the day unfolded (and the evening, for that matter!).

The day started off with quizzes and a joke contest for
the early-arriving children in the crowd...
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... Then things got a little more serious, as the speeches
and music started. Here, an organizer with the Carpenters'
Union, Local 1641 out of Naples, addresses the crowd...
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... And Joel Garcia -- with an incredible voice, a spirit
overflowing with solidarity, and a sense of humor that
really started the day rolling -- serenaded the crowd
with traditional favorites. Some of you may recognize
Joel from "Sabado Gigante"...
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... Then came the "Taco Bell Tomato-Toss"...
Borrowing a page from our friends in Los Angeles, we put
together a little target of our own, and young and old
took turns sending a few split-fingered fastballs Taco
Bell's way...
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... This budding superstar worked on his high, hanging
curveball, at Taco Bell's expense. With a keen sense of
trajectory (follow the red arrow to see the tomato --
suspended Matrix-like -- as it makes its way to the target),
he won a CIW t-shirt with a bulls-eye. We just might put
together an all star team and take our Los Angeles brethren
on in a toss off...
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... Then this guy stepped out of the crowd and wowed
all those gathered with his professional form... Hey,
wait a minute, that's not just any guy, that's Fernando
Arau, star of Spanish-language television from Miami to
LA..!
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... And with the tomato-toss concluded, it was time for
Fernando Arau and his "show". This was his third
straight year joining us for our annual party, and every
year the event and Fernando just keep getting better...
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... There's no doubt that Immokalee appreciates his sincerity
and "compañerismo" with our community
-- one of the poorest towns in the United States -- where
he visits every year, watching (and helping) the movement
grow..
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.. and his sense of humor isn't too shabby, either!..
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... Fernando introduced his wife, Rosalinda ("la
mujer de la chancla voladora," who has also joined
us every year) to the crowd...
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... and in honor of his three years of standing with
the CIW, the party organizing committee presented Fernando
with a plaque. While we know that he has won many more
important and prestigious awards, this plaque is priceless,
because it comes from our hearts...
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.. After the show, committee members grabbed a group
photo with Fernando and Rosalinda...
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... and the party continued, late into the night, with
the music of the band "Magia del Amor", a group
that kept everyone bouncing and, after several command
performance encores, left everyone happy and wanting more...
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...Well, almost everyone... Taco Bell took a beating,
and it seems to have colored the little fella's day...
Turn that frown upside down, buddy, we'll be out there
in LA to see you again soon enough...
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