BACK TO TRUTH
BACK TO BOYCOTT
US MOBILIZE WITH THESE GREAT NEW MATERIALS!
DVD! Hold a house party and show
this unique six-minute DVD -- with footage from the fields, scenes
from CIW history, and action from the first two Truth Tours.
You can get a free copy
of the DVD by emailing us at email@example.com.
Just give us a good mailing address and the DVD is yours.
You can also
download the video in Quick Time format -- it's a pretty
big file (21mb), so you'll only want to download it if you have
a fast connection and a little time on your hands! But if so, click
here to download
nb - The DVD quality is far superior to the Quick
Time format, but the QT version gives you an idea of what you get
with the DVD...
2004 Taco Bell Truth
Tour Flyers! Click on the links above to download these
PDF flyers, which include information on dates, locations and times
of all the big actions on the tour, with original artwork by firstname.lastname@example.org
Advisory for the 2004 Tour!
FOR IMMEDIATE RELEASE:
FLORIDA FARMWORKERS CROSS COUNTRY TO TAKE FIGHT
FOR RIGHTS TO FAST-FOOD GIANT TACO BELL
2003 Robert F. Kennedy Human Rights Award Laureates to call for
“Fair food that respects human rights, not fast-food that
exploits human beings” ... click
here for the full Media Advisory text!
to the Student/Farmworker Alliance site!
The Student / Farmworker Alliance (SFA) is a
national network of student and youth activists who are dedicated
to struggling alongside farmworkers for dignity, dialogue and a
living wage. Currently SFA is organizing in solidarity with
the Coalition of Immokalee Workers (CIW) in the Taco Bell Boycott.
The SFA page has a wealth of resources for youth
organizers who want to bring the boycott to their community or campus,
including a great half-sheet flyer on the upcoming 2004 Truth Tour,
an information page for the Louisville action at Yum Brands headquarters,
and an update on the National Days of Action in solidarity with
the CIW during the tour for those who would like to participate
in this historic action but can't make it out to Louisville or LA.
Click here to go the
SFA homepage now!
for your local college or community radio station! We
have prepared two versions of the announcement in mp3 format, one
with a slightly softer sound, one with a more Rage Against the Machine
sort of mood. Click on the links below to download:
announcement! Use the text in this 2004
Truth Tour announcement to spread the word on listserves, post to
websites, or email to family and friends.
Here's an excerpt:
" Background: The fruits and vegetables we eat are
produced, almost without exception, in a world virtually unknown
to US consumers. It is a world hidden from our view by the bright
neon logos of the fast-food giants and the shining rows of neatly
stacked produce lining the aisles of supermarkets from Miami to
LA. It is also a world of extreme exploitation and human rights
violations..." Click here for
the full text
Here below is text announcing the 2004 Tour you
can use to send to listserves, to friends, or post on other websites. Feel
free to circulate it widely -- just copy and paste!:
The 2004 Taco Bell Truth Tour, taking the TRUTH of exploitation behind
the fast-food giant's profits to Taco Bell's corporate headquarters in
Irvine, CA, and Louisville, KY!
Feb. 27th, 2004 -- Protest and Rally at Yum Brands (Taco Bell's parent
company) in Louisville, KY
March 2-4 -- March from East LA to Irvine, CA, home of Taco Bell's global
March 5 -- Rally at Taco Bell headquarters, Irvine, CA -- music, speakers,
political theater, and more!
Contact: For details on how you can join Immokalee workers
on the 2004 tour: email us at
Background: The fruits and vegetables we eat are produced,
almost without exception, in a world virtually unknown to US consumers.
It is a world hidden from our view by the bright neon logos of the fast-food
giants and the shining rows of neatly stacked produce lining the aisles
of supermarkets from Miami to LA.
It is also a world of extreme exploitation and human rights violations.
In September, 2003, the Miami Herald published the results of an extensive
investigation of farm labor conditions in Florida's fields in a Special
Report, entitled "Fields of Despair." In the editorial that
accompanied the report, the Herald wrote, "Drinking a glass of orange
juice or eating lunch at a fast-food restaurant doesn't automatically
conjure up images of exploited farmworkers toiling in dusty fields like
indentured servants. But a connection between the two is an unpleasant
reality in Florida. The orange juice that accompanies your breakfast eggs
and the tomatoes in that salad may well be the product of a process that
begins with servitude -- some call it slavery -- that decent people abhor."
Organized farmworkers from Immokalee, Florida, the state's largest farmworker
community, brought those conditions to the attention of Taco Bell, one
of the largest buyers of Florida tomatoes, in early 2000. One year later,
with no answer from the fast-food giant, the Coalition of Immokalee Workers
(CIW) called for a national boycott of Taco Bell, demanding that the multi-billion
dollar corporation recognize its role in the exploitation of farmworkers
who pick its produce and take steps to clean up human rights violations
in its supply chain.
Since then, the Taco Bell Boycott has become one of the fastest growing
movements for social justice in the country, and the Immokalee workers
have received national recognition for their work drawing the links between
corporate profits and farmworker poverty. In 2002, a caravan of workers
crossed the country in the first-ever "Taco Bell Truth Tour,"
culminating in a massive march and rally at Taco Bell headquarters in
Irvine, CA. Last year, 75 workers and allies held an unprecedented 10-day
hunger strike outside Taco Bell's headquarters. This past November, three
CIW members received the 2003 Robert F. Kennedy Human Rights Award for
their work fighting modern-day slavery and their leadership of the Taco
With public attention to the modern-day slavery and sweatshop conditions
in Florida's fields at an all-time high, this year's action promises to
be the most powerful yet in this growing, grassroots campaign. The highlight
of the 2004 Tour will be a three-day march, from East LA to Irvine. From
March 2-4, Immokalee workers will be joined by allies from across the
country on the 40-mile march, taking the boycott to millions of consumers
on Southern California streets. The march will culminate in a huge, day-long
rally on March 5th -- a political, musical, cultural festival that will
shake the foundations of a fast-food industry built on the exploitation
of workers and consumers alike.
Join us in Louisville and LA and as we ring the Bell for justice in 2004!
Again, for more details on how you can join Immokalee workers on the 2004
tour: email us at email@example.com
Check back soon for more materials -- including flyers, t-shirts, stickers,
and more -- for the 2004 Truth Tour!