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BELL TRUTH TOUR -- DAY THREE
THE MARCH ON YUM BRANDS HEADQUARTERS,
(As this was a long day with many important events,
we have broken the photos and report into 3 separate pages. Be sure to
follow the links at the end of each page to see the whole report -- the
final page should not be missed!)
original Quicktime movie from Day Three (4.7 MB)
photos © Jacques-Jean Tiziou / www.jjtiziou.net
On Day Three of the 2004 Taco Bell Truth Tour, workers from Immokalee
took on the masters of fast-food marketing in their own backyard
in a battle of symbols, mano a mano. And despite a $250 million
handicap in their advertising budget, farmworkers came out the
undisputed victors at the end of a long day of marching, speeches,
music, art, and protest.
The two most powerful symbols of the day: Taco
Bell's dirty laundry (above) -- hundreds of soiled, sweat-stained
workshirts and caps collected by tomato pickers in Immokalee,
representing the exploitation behind Taco Bell's products -- hung
out to dry for all the world to see on the 8-ft. security fence
erected around Yum Brands headquarters for the march ...
... and a pyramid of 120 tomato buckets standing well over two
stories tall that the workers erected outside the fence, representing
the two tons of tomatoes that workers have to pick to earn $50
in a day in Florida's tomato fields.
Taco Bell, for its part, responded with symbols
of its own: miles of security fence, dozens of off-duty police
for private security, and untold numbers of Yum Brands employees
standing at the windows of their office, watching the peaceful
march and rally from a "safe" distance.
Symbols of work vs. symbols of fear. Symbols
of corporate power vs. symbols of community and cooperation. But
the battle of symbols reached a head at the end of a very long
day involving hundreds of people -- a day full of action...
Early in the morning, CIW members gathered outside the Crescent
Hill Presbyterian Church where they had stayed the night and began
assembling the buckets and wood planks that would form the pyramid
in front of Yum's offices later that afternoon.
Hard work, made easier by a spirit of cooperation
and a crew of men and women accustomed to making hard work look
Then it was on to the march, which began, most appropriately,
at the national offices of the Presbyterian Church (U.S.A.), an
early endorser and key ally of the boycott representing over 2.5
million Presbyterians nationally. Here, CIW member Lucas Bentiez,
one of the three Robert F. Kennedy Human Rights Award laureates,
shares a moment with Clifton Kirkpatrick, Stated Clerk of the
Presbyterian Church U.S.A., before the march.
CIW member Estil Raymond also had a chance to speak -- in Haitian
Creole, no less -- with Marian McClure, Director of Worldwide
Ministries Division of the PCUSA, before the march. Her prayer
in Creole at the send off rally gave added spirit to the CIW's
Haitian members on the tour.
Proudly sporting a boycott pin on his lapel, Clifton Kirkpatrick
led the crowd out to the plaza in front of the PCUSA's office
and wished the marchers stength and success on the journey ahead.
CIW's documentation team caught the moment for posterity...
Until, finally, there was nothing left to do but march.
And as the march began, the battle of symbols was joined... Click
on the link below to see the rest of the report from a great march
and rally at Yum Brands!