News Archives

A New Day in the Fields: September 2010 – December 2011

 Farmworker families deliver a powerful Thanksgiving message to Publix!

Religious leaders, too, send their own Thanksgiving letter to Trader Joe’s, other supermarket giants… For those of you who live in Publix’s market, which is most of the southeastern part of the country, you will already be quite familiar with the company’s Thanksgiving message. It is an advertising campaign carefully crafted to identify Publix with the powerful emotions we all feel for our family and friends at holiday time. Here’s an excerpt from an earlier post on this website about the Publix holiday advertising campaign: “… The commercial, like other Publix ads, shows very little food, doesn’t show the store, […]

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The time to celebrate the harvest– and those who harvest it — is here…

NY Times’ Mark Bittman with a tip of the hat to the CIW; Great new article on sustainability throws down gauntlet with Publix, Trader Joe’s; Publix customers launch campaign to return receipts, signal determination for long fight ahead! With Thanksgiving just days away, our thoughts turn to family, football, and the great, abundant feast that marks the start of the holiday season. But along the way, many people — commentators and consumers alike — pause to remember the people who help make the Thanksgiving feast we are about to eat possible. Mark Bittman, the incomparable New York Times food writer, […]

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“Dear Joe” the new “Dear John” letter…

“Dear Joe” letters capture former Trader Joe’s customers’ sense of betrayal by “ethical grocer”… During World War II, a “Dear John” letter was a letter written to a soldier serving overseas by his wife or girlfriend back home informing him that their relationship was over. They were the break-up letters every soldier dreaded. Today, a new break-up letter is making the rounds, but this time it’s “Dear Joe“, as in Trader Joe’s. Dear Joe letters, an idea started by Fair Food activists with New York’s Community/Farmworker Alliance, are a means for former Trader Joe’s customers to let the company know […]

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250 hit the streets of Sarasota to protest Publix!

Growing protests signal exciting season ahead… The past several weeks have seen some truly impressive actions in the Campaign for Fair Food. First there was the 400-person march on Trader Joe’s headquarters in Monrovia, CA, then more than 200 people showed up for a two-mile march to a Trader Joe’s store in Oakland. And now, this past Sunday, more than 200 people took to the streets in yet another massive protest for Fair Food, this time at a recently opened Publix store in Sarasota, Florida. From the WMNF radio story on the protest: “Yesterday, about 250 protestors packed the sidewalks […]

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Publix Protest Sarasota, FL

Another new Publix store opened in Florida this past week, and helium-filled green and white balloons filled the air as always

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CIW steps into the TEDx ring in CA…

A bit of news that got lost in the wash of the Supermarket Week of Action and two huge Trader Joe marches in California was the appearance of the CIW’s Gerardo Reyes Chavez in a TEDx forum organized by Fair Food Program partner Bon Appetit. Well, now we can share the news! Organizers described the forum and its goals on the event website: “On Friday, October 14, 2011, at Mills College in Oakland, CA, TEDxFruitvale will bring together farmworkers, farmers, activists, artists, students, professors, filmmakers, and entrepreneurs to celebrate the people upon whom we depend to harvest our food. In […]

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March on Trader Joe’s Oakland, CA November 6, 2011

More than 200 people hit the streets of Oakland for a Fair Food march on California-based supermarket giant Trader Joe’s.

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Another week, another massive TJ’s march in CA!

200+ march on Trader Joe’s in Oakland… Southern California, Northern California, it doesn’t matter — Californians are united behind the call for “Fair Food Now!” and they’re letting their home state grocer, Trader Joe’s, know it. On the heels of last month’s huge march on Trader Joe’s corporate headquarters in Monrovia, CA, more than 200 Fair Food activists brought their energy, commitment, and colorful art to Oakland this past Sunday, winding through the city on a 2-mile march that ended at a local Trader Joe’s store. The march route started at the Marriott hotel in downtown Oakland, where a national […]

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November’s here, and with it comes:

A new season in Immokalee… More media on the Campaign for Fair Food… More updates from the Supermarket Week of Action… And MORE action this weekend in California in the Trader Joe’s campaign! The month of November marks the official beginning of the new harvest season in Immokalee, and with picking set to start just weeks from today, CIW members are making their way back to town and readying for what is sure to be a decisive season in the Campaign for Fair Food! It has come down to this: The supermarket industry is the only thing standing between the […]

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Photo Report: “Cycling to Crenshaw” Bike Pilgrimage to Publix Immokalee to Lakeland, FL 8/27 – 9/6, 2011

Participants on the tour gathered before dawn for some coffee and last-minute safety checks at the CIW’s headquarters…

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