Two-page Fair Food Program ad shines in “Savory”, Ahold’s glossy food quarterly!

In the two-page Fair Food label ad in Ahold USA's quarterly food magazine, Savory, the text reads: "Now you can have an impact on how workers are treated in the fields. The Fair Food Program label guarantees that those who pick the fruits and vegetables your family enjoys are treated with dignity, provided with humane working conditions, and are paid a better wage. Look for the Fair Food label in the produce aisle. Join us in helping improve the lives of farmworkers and their families." — In the two-page Fair Food label ad in Ahold USA’s quarterly food magazine, Savory, the text reads: “Now you can have an impact on how workers are treated in the fields. The Fair Food Program label guarantees that those who pick the fruits and vegetables your family enjoys are treated with dignity, provided with humane working conditions, and are paid a better wage. Look for the Fair Food label in the produce aisle. Join us in helping improve the lives of farmworkers and their families.”

Beautiful two-page spread on Fair Food Program reaches 13 million consumers through Ahold’s food magazine, “Savory: Fast, Fresh, and Easy” …

Stop & Shop customer in Teaneck, NJ browsing produce alongside brand-new Fair Food Program point of sale display, which are beginning to appear across the Northeast.

As Fair Food activists across the Northeast can testify, Ahold USA launched a market-wide Fair Food label promotional campaign in late 2015, planting a beautiful Fair Food Program poster (like that shown here on the right, in a photo from Teaneck, New Jersey) in hundreds of Giant and Stop & Shop locations from DC to Boston. And now, as we start the new year, Ahold USA has upped its efforts to spread the word about its partnership with the CIW to ensure human rights in America’s agricultural industry.

Working in conjunction with the CIW (and the Fair Food Program marketing team at Pinkwater & Putman), Ahold USA designed and published the gorgeous two-page ad (pictured at the top of the post) in the January edition of its consumer magazine, Savory. According to Ahold, the glossy quarterly reaches a whopping 13 million consumers.

This, of course, is only the beginning of the Fair Food label’s journey, as consumers across the country continue to learn more about the award-winning Fair Food Program and call for enforceable, worker-driven human rights for the workers who harvest their fruits and vegetables. So make sure to keep an eye out for the label in your local grocery store in the months ahead. And if you don’t see it there, let the produce manager know what you’re looking for, and why you want to see the Fair Food label in your produce aisle, too.

And don’t forget, you can get your very own gorgeous Fair Food poster online today!