Must-see new video puts the Fair Food Program at center stage!

[hupso title=”NEW VIDEO: Fair Food Program OFFICIAL video now available!” url=”http://ciw-online.org/blog/2014/10/ffp-video/”]

 

New video a preview of things to come this fall as the Fair Food Program gets ready for prime time…

It has been quietly taking shape in Florida’s fields for four seasons now, laying a foundation, building its track record, and reinforcing its gains.  Through the painstaking efforts of over 30,000 farmworkers, 30 farms, a dozen major retail food brands, and more than two dozen dedicated human rights defenders, the award-winning Fair Food Program has helped usher in a new day for Florida farmworkers, and in the process has reshaped an industry from “the worst to the best” workplace environment in US agriculture.  

And now, the Fair Food Program is getting ready for its close-up.

This coming season, major new developments are in store for the Fair Food Program.  From the national release of the feature-length documentary “Food Chains” in November, to the launch of a new label and point-of-sale marketing campaign in stores across the country, to expansion to states beyond Florida and to crops beyond tomatoes, the Fair Food Program is scaling up and poised to begin an exciting new chapter in what has been called “one of the great human rights success stories of our day.”  And if the past is in fact prologue, the remarkable advances of the last five years will be dwarfed by those still to come as we head toward 2020.  

The video at the top of this post is a quick preview of the months ahead, as the Fair Food Program prepares for its introduction to an ever-widening circle of consumers across the country.  So take a few minutes to check out the video — and share it with all of your friends — and then get ready to join us for what is sure to be an exhilarating journey to come!

 

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