Burger King, tomato growers’ strategy exposed: Industry giants team up to sabotage progress for farmworkers.
Strategy may backfire as public reaction summed up in words of recent op/ed: “OK, consumers, sic ‘em.”
As the 2007 March on Burger King rapidly approaches, a flurry of articles on the Campaign for Fair Food has hit papers across the country. The recent surge in coverage was sparked by the revelation that Burger King has joined forces with the most conservative elements of the Florida tomato industry to launch an aggressive assault on the CIW’s groundbreaking agreements with fast-food leaders Yum Brands and McDonald’s…